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10 Important Terms to know for SEO Part 2-- Terms 11 - 20




50 Basic Terms used for SEO.


Like any specialized industry, Search Engine Optimization also has its specific terms, and definitions. In this SEO Glossary, most commonly used terms are introduced which you must have to know.


Search Engine  Optimization is a broad topic. So before you start it, you must know some basic terms. So that, you may get aware of it. Let’s start right now


11:  Click Through Rate (CTR):

By:  Justas Markus

            Click-Through Rate (CTR) is the rate at which a user clicks on an organic search result. If your search engine results in a web page that is used for a keyword, and the user clicks on the click-through rate.
To calculate Click-Through Rate, we divide the total number of organic clicks to impressions and multiply them by 100 times.
Click-Through Rate (CTR) =  Total number of organic clicks / Total number of impressions * 100


12:  Crawler:
Published by  Rachayeta Singla 
            Crawler is a program that is used by search engines to crawl the web. “Bots” visits WebPages to collect information and updates the search engine's index.
Crawler is also known as Bot, Spider, Web Crawler


13:  Crawling:
            Crawling is a process that crawls billions of  pages on the Internet and adds information to our search engine index and updates and manages it.


14:  Crawl Error:

By:   Maximus Mccullough

            Crawl errors are such errors due to which the physical search engine does not crawl the “Bot URL” and returns a  Status Code Error

.
15:  Crawl Budget:
 By:  Jhonney

            The total number of URLs on a Web site at a specific time period that a search engine wants to crawl or can crawl them, is called a crawl budget


16:  Disavow:

            If your link profile includes a large number of spammed, artificial, or low-quality inbound links they may harm your ranking. You can not remove them due to legitimate reason. You may use Google's Disavow Tool to ignore any low quality link from Google.

17:  No Follow and Do Follow back links:

By Anoop Sudhakaran
   I:  No Follow Back link:
            This is such a link search engine “Bot” doesn't follow it. Only a human can follow it. Google does not consider such links.  weightage of such a link is very low.
  II:   Do Follow Back link:
            This is a link that is allowed to follow both by Google and other search engines. Search Engine and human both are capable of following the back link from the do follow link.
Do-follow and no-follow links are important in search engine optimization.



18:  Competitors: / Competition:

         

By:  Nemanja Jovanci

   Competition is of two types.
Direct Competitors: Similar products and services are being offered by companies that serve similar needs and similar audiences online and offline.
SEO Competitors: Such companies have similar keywords and organic search visibility, but target different zones and audiences with similar products or services.


19:  Conversion:
By:  Cova Díaz

            When a user completes a desired action on your website, it is called conversion.
 Examples of conversions include:
·         Complete the purchase.
·         Add items to the shopping cart.
·         Download premium content.
·         Subscribe the email newsletter.


20:  Conversion Rate
By:   Robert Jones 

The Rate (expressed in percentage) that accomplishes the website user's desired actions.
To calculate the conversion rate-
 The total number of conversion is divide by the traffic and multiplied by hundred.




These are essential SEO terms that I would like you to understand.


I hope you would have found this SEO Glossary article (Essential SEO Terms) much informative. If you have still any query about any topic, you may ask me about it in comment section by comment. This SEO course is designed just for you. You may find complete Word Press and SEO complete course in Urdu/Hindi. If you want to learn wordpress, you may visit my channel: https://www.youtube.com/c/entireinfo

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